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The Smartest Card Campaign

Our Goal: To make the library card the most valued and used card in every wallet!

During this time of increased competition, budget cutbacks and the evolving role of libraries, it is essential to raise public awareness about what libraries provide and to fill the information gap about their value.  The Smartest Card Campaign provides messages and tools to help educate your community.

The Facts

Smartest Card holiday cards and library card holders now available!

Advocacy Tools for Public Libraries

• A Communication Handbook for Libraries
• The Campaign for America's Libraries
• Maine State Library: Library Use Value Calculator
• Economic Benefits Study of Southwestern Ohio Libraries
• Public Libraries Return $5.50 in Benefits for Every $1 in Tax Support, Study Says
• Libraries Prosper with Passion, Purpose and Persuasion: A PLA Toolkit for Success now available at the ALA Online Store
• ILoveLibraries.org

Thanks to Smartest Card Campaign Sponsors:

• 3M Library Systems (Founding Partner in ALA’s @ your library ® Campaign for America’s Libraries)
• H.W. Wilson          

Our Campaign Team

• American Library Trustee Association (ALTA)
• Association of American Publishers (AAP)
• Chief Officers of State Library Agencies (COSLA)
• Friends of Libraries USA (FOLUSA)
• Institute of Museum and Library Services (IMLS)
• GSN, The Network for Games, National Vocabulary Championship
• Online Computer Library Center (OCLC)
• WebJunction

PLA is a division of the American Library Association. Copyright Statement.