The Facts
What
An exciting campaign to help promote the value of your library and public libraries nationwide. This PLA/ALA campaign will reach out to national media and decision-makers to deliver the message.
Key Messages:
Public Libraries are....
- partners for vibrant and educated communities;
- essential for a free people;
- places of opportunity.
Where:
Public Libraries across the nation
Who:
This campaign is all about you and the services you make possible. Everyone who works in our libraries has a role to play. PLA is focusing first on internal communication. Focus groups of libraray staff, directors. pr specialists, trustees/friends were held during the PLA National Conference in Seattle to get initial feedback and suggestions on themes, messages, and campaign plans. Representatives from every state have been invited to a special pre-conference at ALA in Orlando. We need your help to get all library staff, Board members and Friends involved to the campaign.
Why
Advocacy is fundamental goal of the PLA Strategic Plan. During this time of increased competition, budget cutbacks and the evolving role of libraries, it is essential to raise public awareness about what our libraries provide and to fill the information gap about their value. The campaign theme: "The Smartest Card" incorporates the @ your library® brand developed for The Campaign for America's Libraries, a multi-year public education campaign sponsored by ALA.
"The Smartest Card @ your library®" campaign was developed with leadership from the PLA Advocacy @ your library® Task Force: Kathleen Reif, St. Mary’s County Memorial Library (MD), Chair; Luis Herrera, Pasadena (CA) Public Library; Clara Bohrer, West Bloomfield Hills (MI) Public Library; Susan Hildreth, San Francisco Public Library; Peter Persic, Los Angeles Public Library; Sallie Johnson, Memphis-Shelby (TN) County Public Library; Jan Sanders, Spokane Public Library; Kathy Coster, Baltimore County Public Library and Marilyn Barr, Philadelphia Free Library; Pamela Jaskot, State Library of North Carolina; Kerry Bierman, Columbus (OH) Metropolitan Library.
PLA is a division of the American Library Association. Copyright Statement.
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