Home  PLA Spring Symposium
PLA Spring Symposium, April 2-4, 2009
Nashville, Tennessee
Check back here for updates about registration and programs |
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PLA Spring Symposium, March 1-3, 2007
San Jose, California
Be sure to check out the PLA blog for coverage of the 2007 PLA Spring Symposium.
The 2007 PLA Spring Symposium was held at:
Fairmont San Jose
170 Market Street
San Jose, CA 93115
Phone: (408) 998-1900
www.fairmont.com/sanjose |
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Handouts from the Spring Symposium are now available:
1. Demonstrating Results: Using Outcome Measurement in Your Library
2. Right People, Right Time, Right Work: HR Trends and Tools
3. Customer Service in Public Libraries, 21st Century Style
4. Refresh, Recreate, Redesign, Remodel, Retail
5. Advocacy @ Your Library
6. Mining Gold in the 21st Century: Strengthening Your Library with Literacy Services
Opening General Session PowerPoint
WORKSHOPS
1. Demonstrating Results: Using Outcome Measurement in Your Library
Presenters: Yolanda Cuesta, Rhea Joyce Rubin
Are your library’s programs making a difference? Do your patrons benefit from using the library? How do you measure the contributions your library is making in the community? If you and your library’s stakeholders are asking these questions, this workshop will help you find the answers. Based on the popular ALA Results series book, participants in this workshop will learn how to determine outcome measures for a specific library program, develop a data collection plan, and analyze results. Rhea Joyce Rubin is the author of “Demonstrating Results: Using Outcome Measurement in Your Library.”
Participants will learn how to:
• Understand the differences between outcome measurement and other planning and evaluation methods
• Identify library programs and services best suited to outcome measurement
• Determine outcome measures and indicators for a library program
• Develop a data collection plan
This workshop is designed for public library administrators and staff.
Handouts:
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2. Right People, Right Time, Right Work: HR Trends and Tools
Presenters: Jeanne Goodrich, Paula Singer
The workplace is an ever-changing environment. It is vital that library managers understand the demographic, economic, societal, and human resources trends that impact how we organize, staff, and structure our libraries. In this three-part workshop, participants will learn about the trends and issues impacting library staffing, as well as how to create an organizational structure that aligns with the delivery of their library’s services. Jeanne Goodrich and Paula Singer are the co-authors of a book on human resources in libraries to be published in 2007.
Participants will learn how to:
• Identify major trends and issues that are/or will be impacting human resources management and staff development in their library
• Staff, structure, and design their library in an age of continuous change
• Analyze their workforce and develop workforce and succession plans
This workshop is designed for library directors and senior managers, as well as HR professionals and students who work in the library.
Handouts:
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3. Customer Service in Public Libraries, 21st Century Style
Presenters: Karen Hyman, Greg Buss, Joan Frye Williams
A series of three mini-workshops will put the spotlight on customer service in libraries. If you register for "Customer Service in Public Libraries, 21st century," you must attend all three mini-workshops:
The Customer-Centered Library: How to Stop Tweaking and Start Doing It with 12 NEW Steps
Change requires upheaval. If you want to attract and delight your library customers, it’s time for big changes in attitude, approach, and environment. Learn about the 12 new steps to reinventing your library with maximum impact.
Good to Great: How to Rethink, Reconfigure, and Revitalize Your Library into Greatness
How do you go from being a good library with typical circulation, hours, and services to becoming a Great Library? Richmond Public Library rethought, renovated, and restructured everything they do to meet this challenge. Learn how you can revitalize your buildings, services, and operation to position your organization for greatness!
Worth a Try: Promising Tools and Techniques for Shaping the User Experience
Now that information is ubiquitous, smart librarians recognize that their primary product is the user’s experience. This session will explore new services and technologies that can help us meet our users’ changing expectations in ways that add real value and preserve our role as library professionals. Come learn how to keep customer satisfaction up and your own blood pressure down by providing a top quality user experience.
Participants will learn how to:
• Implement customer service as an integral part of library operations
• Go beyond the status quo to revitalize their libraries
• Develop a customer-centric attitude when planning programs and services
• Create a new and exciting user experience that meets the changing needs of library patrons
This workshop is designed for public library directors, staff, and library board members.
Handouts:
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4. Refresh, Recreate, Redesign, Remodel, Retail
Presenters: Tina Maura Albee, Clara N. Bohrer, Nancy Coriaty, Linda Demmers, Christine Lind Hage, Anne Marie Luthro, Peter Robinson, Pam Sandlian Smith, Carlos A. Suarez
New construction not in the near future for your library? That doesn’t mean that you can’t make the most of what you have. It may be time to take a step back and re-examine and rethink your facility and space layout with an eye towards more effective, dynamic, customer-focused use. Is an extreme makeover or gentle updating needed? This workshop will provide practical information and tips on refreshing, redesigning, and remodeling your facility and space, retailing materials and services within your space, and recreating your image.
Participants will learn how to:
• Look at a facility with a “fresh eye” towards making simple, but impactful changes on a limited budget
• Adapt an integrated planning tool developed by the hospitality industry to redesign and recreate space, image, and customer service attitudes
• Simplify space planning and use space saving techniques
• Use Libris DESIGN in a remodeling project
• Apply retail methods, based on consumer behavior, to a library environment
This workshop is designed for public library administrators and managers.
Handouts:
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5. Advocacy @ Your Library
Presenters:
Laura K. Lee Dellinger, Jennifer Gilstrap, Kathleen Reif
Showcase the importance of your library by connecting directly to your community’s values. Using the new PLA advocacy toolkit, this workshop will define the concepts of marketing communication, public relations, and advocacy, and introduce the value of integrated communication. In addition, the workshop will teach participants advocacy planning principles such as goal setting, audience analysis and identification, message and strategy development, and tool and tactic evaluation and selection. This workshop will include small group work. It is recommended that two or more staff from the same library attend.
Participants will learn how to:
• Integrate the various types of communications for an effective approach to advocacy
• Identify and communicate the elements of an advocacy plan that will address a library’s unique needs
• Implement an advocacy plan that addresses a specific challenge in the community with relation to the library
This workshop is designed for library directors, communication staff, library board members, and members of library foundations and Friends organizations.
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6. Mining Gold in the 21st Century: Strengthening Your Library with Literacy Services
Presenters: Cyndy Colletti, Susan Hildreth, Carla Lehn, Sandra Newell, Robin Osborne.Valenir Reinke, Gary Strong, Dr. Robert Wedgeworth, Joan Frye Williams, Taylor Willingham
Long Overdue, the 2006 report commissioned by the Americans for Libraries Council, reveals that “the public sees libraries as particularly well-suited to find solutions to… pressing problems that other government agencies have handled poorly [such as] fighting illiteracy and improving reading skills among adults.” The report suggests that not only are literacy services a natural fit for libraries but that the public believes that literacy services belong in the library. This workshop will showcase best practices and lessons learned in the provision of literacy services including marketing, community outreach, program design, and volunteer management. Whether or not you already have literacy services in your library you will take home a wealth of ideas for starting or nurturing your efforts to reach the “hardest to reach.” Sponsored by the California Library Association.
Participants will learn how to:
• Connect with organizations, businesses, and community groups
• Recruit and retain volunteers
• Rethink the marketing of literacy services
• Tailor literacy services to meet the needs of the communities they serve
• Raise the perceived value of the library in the community by reaching out to individuals and families who otherwise would not be library users
This workshop is designed for public library administrators, managers, staff, and literacy providers.
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