Advocacy
These definitions were developed by the AASL Advocacy Special Committee.
Advocacy
On-going process of building partnerships so that others will act for and with you, turning passive support into educated action for the library media program.
It begins with a vision and a plan for the library media program that is then matched to the agenda and priorities of stakeholders.
Public Relations (PR)
One-way communication of getting the message across:
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who we are
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what we do
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when and where
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and for whom
Marketing
A planned and sustained process to assess the customer's needs and then to select materials and services to meet those needs.
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know the customer's needs
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who are they?
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what do they need?
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when and where can we best deliver it?
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what are you willing to pay? ($)
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