PR ForumAn annual program for library public relations and marketing professionals Coordinated by the ALA PR Assembly
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June 2008- "Diversity @ your library®: Broadening Your Audience and Engaging Communities" |
ALA Annual Conference, Anaheim, Calf.
Join your colleagues for coffee to hear about reaching out to and engaging diverse audiences. Learn about why diversity matters, message development and testing, the importance of cultural context and more. The program will include an update on The Campaign for America’s Libraries and recognition of the winner of the 2008 Scholastic Library Publishing National Library Week Grant. Sponsored by the PR Assembly, a subcommittee of the ALA Public Awareness Committee, and The Campaign for America's Libraries.
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Speaker: Eric Friedenwald-Fishman As creative director/president of Metropolitan Group, a leading social marketing, PR/communication and resource development firm, Friedenwald-Fishman has served as the key strategist and campaign counsel on hundreds of regional, national and international projects. In his 20-year career, he has conducted marketing, branding, advocacy, public awareness, capital, endowment, major gift and sponsorship campaigns for libraries and library support organizations. He is the co-author of “Marketing That Matters: 10 Practices to Profit Your Business.” |
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Speaker: Maria Elena Campisteguy The Metropolitan Group's national practice leader for multicultural communications |
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June 2007- "10 Cool Technologies That Can Impact the
Public Relations Plan @ your library®"
June 2007- "10 Cool Technologies That Can Impact the
Public Relations Plan @ your library®"
NEW: Handout from Stephen Abram
[MS Word]ALA Annual Conference, Washington, D.C.
Speaker Stephen Abram spoke before a crowd of nearly 350 people about YouTube, Blogs, Wikis, RSS, MySpace and more. Are these just sizzle or are they the steak? Are we ready to move beyond simple websites and e-mails? Has your library's PR plan been adapted to the Library 2.0 world? Web 2.0 is coming fast and it's big. What are the skills and competencies that library PR folks will need?
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Stephen Abram
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June 2006 - "Word of Mouth Marketing @ your library®" |
ALA Annual Conference, New Orleans
"Word-of-mouth marketing @ your library®" from the experts -- what it is, why it works and how it can be used to engage every staff member, trustee, Friend, faculty member and student in spreading the library message.
| Speakers:
Peggy Barber and Linda Wallace Donna Dziedzic
Camila Alire
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June 2005 - "Getting on the air and into print @ your library®" |
ALA Annual Conference, Chicago
An expert panel of Chicago-area media and PR practitioners came together to offer tips and strategies for breaking through the information clutter and delivering library messages in new and creative ways, from editorial boards and op-eds, online press rooms, monitoring chat rooms, news groups and blogs, making the most out of radio and outreach to Spanish-language press.
Moderated by Kathleen Imhoff, chair, ALA PR Assembly
| Speakers:
Steve Huntley
Dave Baum Emily Frager
Raquel Powers Larra Clark |
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